Shay Mitchell’s Rini Skincare Partners with Face Foundrié

Face Foundrié, the nation’s leading focused facial bar, announces an exclusive nationwide partnership with rini, the kid-first Korean brand where personal care and play meet innovation. 

Beginning today, rini products are available in all Face Foundrié locations across the country, marking the largest brick-and-mortar retail footprint since rini’s debut in November 2025.

Co-founded by Shay Mitchell, Esther Song, and Matte Babel, rini was created in collaboration with leading Korean formulation scientists and U.S. based pediatric specialists. 

Michele Henry, Founder and CEO of Face Foundrié, commented:

“Kids are already curious about skincare. They’re watching, they’re asking, they’re reaching for whatever is on the bathroom counter. The question parents are really asking isn’t whether their child is interested. It’s whether there’s something safe enough to hand them. rini answers that. It’s clinically tested, dermatologist-approved, and built from the ground up for kids’ skin and that’s exactly the kind of product we want in our shops.”

Available in all Face Foundrié locations, the in-store rini collection will include the first Hydrogel Masks made for kids— Hydrating Hydrogel Facial Mask and After-Sun Hydrogel Mask, Gentle Facial Sheet Masks, Full Face & Eye Wipes, and Face & Body Crayons.

Esther Song, Co-Founder of rini, said:

“rini is the solution my family searched for raising a child with chronic skin concerns. My partner, Shay and I tested and reformulated every product until we were happy, as parents. Finding a retail partner that genuinely understands our vision and shares our value for safe, thoughtful formulation is important to us.”

All rini products undergo extensive clinical testing, including HRIPT (Human Repeat Insult Patch Testing), EpiOcular evaluations, offering product transparency with results openly shared through its “Formula Facts” on heyrini.com.